PORTFOLIO 2025
Marketer/Personal Brand Management/Content Creator
BASED IN CT
CHRISTIAN PANAGROSSI
CHRISTIAN PANAGROSSI
About
PORTFOLIO 2025
Hi! My name is Christian Panagrossi, and I’m a graduate of Providence College, Class of 2024, with a degree in Marketing. Born and raised in Branford, CT, I’ve always been passionate about how brands, stories, and people connect. Over the past few years, I’ve found my true passion in sports marketing, working directly with athletes to help build their personal brands and support them on and off the court or field.
I love being hands-on in the process, whether it’s developing a content strategy, designing visuals, or creating a social media presence that feels authentic and impactful. I’m passionate about building real relationships, making a meaningful difference in the lives of the people I work with, and guiding athletes through their journey.
With a strong eye for visual aesthetics and a genuine love for brand development, I bring creativity, intention, and strategy to every project. I’m excited to continue blending my marketing background with my love for sports and storytelling, helping individuals connect, grow, and stand out.
CHRISTIAN PANAGROSSI
PORTFOLIO 2025
NOTABLE PROJECTS
CLIENT:
ZACH LAPUT
@zach_laput
Project N.1
Zach Laput, a former starter at Davidson College, is now a professional basketball player overseas. I’ve been managing his social media presence and working closely with him to elevate his personal image as he transitions to the pro level. Our focus has been on crafting a consistent, professional brand that reflects his on-court talent and off-court character, positioning him for long-term success and visibility in the global basketball market.
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Our consistent high-quality content strategy has led to sponsored brand collaborations, a strong following and engagement, further basketball opportunities, and a growing personal brand.
JL Sports: NIL Management
Project N.2
This project with JL Sports focused on onboarding new NIL clients. First, I managed a database of top-ranked high school and college football players. This database consisted of thousands of players who were scouted by myself and other agents at JL. The next step was to reach out and recruit the targeted players, which led to scheduling meetings, creating recruiting and sales presentations, and participating in these recruiting meetings. Once onboarded, I created a tailored social media plan for each individual client based on the results of the "Athlete Brand Image" questionnaire they filled out, as well as any other information they provided. After the plan was in place, I worked to foster a business relationship with each client and managed their social media and connect them with brand partnership opportunities.
JL Sports: Athlete Brand Image Model
Project N.3
Through my role at JL Sports, I completed a project called the "Brand Image Model." This model was created to showcase a client's traits and build out their personal brand. A client would first fill out a questionnaire, and based on the results, the Brand Image Model would be created to represent a well-rounded image of that person. This would then be used to connect clients to brands by showing their value outside of sports and how they align with a brand's particular values. This model proved useful not only for connecting clients to brands but also for defining a clear, unique, and individualized personal brand for each onboarded client.
Zach Laput: Summer Basketball Camp
Project N.4
This project allowed me to gain further project management experience by directing Zach Laput's first annual basketball camp.
This project required meticulous planning, from securing a venue and budgeting resources to hiring pro and d1 coaches and marketing the event. It strengthened my ability to effectively oversee an event while creating another avenue for my client to extend his brand and give back to his community.
JL Sports: NFL Contract Negotation Presentations
Project N.5
I created presentations for NFL clients that displayed a breakdown of their contract negotiations carried out between their agent and the NFL team. I worked on the presentation for Vikings offensive lineman Will Fries, utilizing my graphic design skills to effectively present data and contract details in a clear, simple, and concise way.
CLIENT:
KRUZ MCCLURE
@kruz.mcclure
Project N.6
I’ve had the pleasure of working with 4-star, Top 100 recruit and DePaul basketball commit, Kruz McClure, on personal brand development and social media strategy to help him maximize his NIL potential. As part of this work, I developed a detailed social media audit and comprehensive strategy plan. Throughout the process, I’ve assisted Kruz with content creation, social media management, outreach and engagement, personal brand logo design, content calendar planning, and NIL strategy. I’ve also supported him with fashion styling and even shared insights on the history of DePaul basketball and the Big East Conference.
CLIENT:
ETHAN Okwuosa
@ethanokwuosa
Project N.7
Ethan Okwuosa is a Division I basketball player at Boston University, whom I have worked with on NIL and social media management. This project has furthered my experience in the NIL space while strengthening my ability to effectively manage and develop a social media account. The goal has been to build a unique and distinctive brand for Ethan, create NIL brand partnership opportunities, and produce consistent content across his social platforms.
CLIENT:
ETHAN SIMMON
@_ethansimmon
Project N.8
Ethan Simmon, a Division II transfer from the University of New Haven, is set to make his Division I debut this upcoming season at Stony Brook. I've had the opportunity to help him prepare his personal brand for this next chapter, crafting a strategy to effectively tell his story of perseverance and growth from DII to DI basketball. Together, we’ve developed a content plan that highlights his unique journey, while positioning him for future NIL opportunities as he steps onto a bigger stage
CLIENT:
PROVIDENCE COLLEGE
FRIAR FANATICS
@pcfriarfanatics
Project N.9
During my tenure at Providence College, I had the privilege of being a part of the "Friar Fanatics" social media and marketing team. My role primarily involved crafting engaging content and analyzing metrics to effectively promote games and various sports events across campus. Throughout my involvement, I took the lead on numerous posts, each garnering impressive viewership ranging from 30k to 60k views. This experience not only honed my content creation skills but also deepened my understanding of strategic promotion in the dynamic realm of collegiate sports.
CLIENT:
DENTAL ASSOCIATES OF SOUTHERN NEW ENGLAND
Project N.10
As a marketing manager for Dental Associates of Southern New England, I revitalized their brand identity and digital presence. My role involved the redesign of their logos and branding to better reflect their commitment to excellence in dental care. I spearheaded the development of a brand-new website, prioritizing user experience and functionality to enhance patient engagement and accessibility. Additionally, I formulated and executed a dynamic social media marketing strategy to increase their visibility, foster community engagement, and establish a stronger connection with current and prospective patients. This multifaceted marketing approach significantly elevated their online presence, setting a new standard for excellence in their digital communications.
CLIENT:
SCALED.AI
Project N.11
As a marketing consultant for Scaled.AI, I played a pivotal role in strategizing and implementing their marketing initiatives. My responsibilities were multifaceted, encompassing the conceptualization and design of distinctive branding and logos, the creation of engaging and persuasive promotional materials, the development of a sleek and intuitive website interface, and the execution of targeted email marketing campaigns. Additionally, I worked to optimize the sales funnel to enhance target audience engagement and increase conversion rates, ensuring a seamless and effective customer journey. This comprehensive approach ensured a cohesive and impactful market presence for Scaled.AI, leveraging my expertise to drive their brand recognition and user engagement.
CLIENT:
THE GUILD PAWTUCKET
Project N.12
As part of my Marketing Capstone project at Providence College, I helped develop a marketing plan for a local brewery, The Guild. Our strategy focused on partnering with a local charity to enhance The Guild's corporate social responsibility while also boosting its business. We employed three research methodologies: client interviews, surveys, and on-site observations. These allowed us to thoroughly address our core question. Additionally, we conducted a SWOT analysis, PESTLE analysis, and a social media audit to better understand our client’s needs. Our survey findings suggested that customers of The Guild are more likely to support a business that aligns itself with a charity. Additionally, it became evident that enhancing social media advertising strategies could increase customer awareness of charity events. We recommended a partnership with the Providence Animal Rescue League, aligning with community values and the evident local passion for dogs, to help The Guild fulfill its corporate social responsibility goals.
CLIENT:
HOUSE OF HOPE PVD
Project N.13
At Providence College, I developed a social media strategy for a local nonprofit, House of Hope. This project involved conducting a social media audit, defining goals and strategies, and identifying the target audience, which were crucial in shaping this plan. My approach led to a brand refresh, a detailed content calendar, and a budget plan all of which aligned with our goals. These elements were designed to significantly enhance the organization's ability to attract volunteers and corporate donors.
CLIENT:
Peloton x Lululemon
Project N.14
At Providence College, I developed a comprehensive project centered around the concept of Peloton being acquired by Lululemon. The project involved creating a strategic plan to revive Peloton's profitability and popularity through its collaboration with Lululemon. The plan was centered around a new campaign called "Keep Up," which targeted middle-aged individuals, encouraging them to "keep up" with the younger generation through Peloton x Lululemon. I conducted a thorough PESTLE analysis, SWOT analysis, and crafted a detailed media plan, creative strategy, and social media strategy, all of which were integral to the Peloton x Lululemon plan.
CREATOR OF:
NINETEEN 62
Project N.15
I have also had the pleasure of beginning to develop my own clothing line, Nineteen62. Although still in its developmental phase, Nineteen62 embodies the bold spirit of the 1960s and the resilience of bodybuilding, blending them with the sophisticated heritage of the East Coast and Ivy League. Our brand stands for inclusivity and innovation, offering lifestyle and gym wear that balances dark, edgy vibes with classic elegance. We empower all to flaunt their unique style and strength, crafting versatile, high-quality pieces that resonate with the timeless and dynamic energy of an inspired, active life.
​The vision for Nineteen62 is to elevate the active lifestyle through vintage-inspired garments that redefine the gym and everyday experience. Our aim is to craft pieces that perfectly blend high-fashion sensibilities with practical sportswear functionality. We design versatile attire that combines timeless elegance with modern comfort, suitable for both vigorous workouts and daily activities. We empower individuals to express their unique style and personality through their activewear, seamlessly transitioning from intense workout sessions to casual outings. We are committed to superior quality and craftsmanship, ensuring each piece not only withstands the rigors of an active lifestyle but also maintains its aesthetic appeal. Ultimately, Nineteen62 transforms the fitness journey into a statement of personal style and expression, turning every aspect of the active routine into a testament to individuality and design excellence.
